About

Who are you (who, who, who, who)?

I’m a deeply curious person with a weird mixture of left- and right-brain tendencies — equally drawn to structure (spreadsheets, lists, workflows) and boundless exploration (North Star, wireframing). I think that’s why user experience appeals so much to me — because at the crux, it’s as much about problem finding as problem solving. Bringing concepts from abstract realms of “what if” and “could we” into the real world, with all the wonderful complications that entails, is deliciously challenging.

Why UX?

I came into the field sort of accidentally in 2015, wandering from direct response copywriting to UX writing to content strategy and flirting with adjacent disciplines like design, product ownership and information architecture along the way. While my title has varied (and let’s be real, titles are kind of a mess in UX), my interest in creating useful, findable content for real people only continues to grow. I love the feeling of leaving an experience better than I found it.

What do you bring to a team?

Neurotic levels of organization

Great for requirements definition, tracking deliverables, and identifying questions that haven’t been asked yet.

Enough knowledge of adjacent disciplines to be a standout content partner

Particularly when it comes to structure of page content and site data. I love wireframing, taxonomy, information architecture, and I know enough to be dangerous — which makes me a valuable partner to designers, developers and product owners.

Knack for connecting experience wins to business outcomes

Great user experience and great business outcomes aren’t mutually exclusive. UXers know this, but when the link isn’t clearly and compellingly communicated to business leaders, UX can be de-prioritized. Count on me to articulate design and content recommendations clearly, with data, in a way that aligns business and design teams on shared goals.

Describe your ideal team/company

• Design is a partner in strategy (not solely a production service)

• Client experience outcomes are measured, reported and valued alongside business outcomes

• Content is recognized as an integral part of user experience

• Data access is democratized throughout the org, so all teams can make data-driven decisions

• Multidisciplinary “pods” of content, design, dev, and business teams work together toward shared deliverables

I am also strongly in favor of remote work and flex schedules in recognition of the fact that teammates are humans with responsibilities outside of work, who must navigate sickness, loss, caregiving and unforeseen curveballs. I find that with adequate organization, communication, and trust on the team, asynchronous collaboration is not only possible but preferable, in that it shifts focus from “butt in chair” management styles to focus on delivery and impact — a much healthier foundation for delivering the best possible user experience.